The Lifespan of a Bra: When to Say Goodbye (Even If It Still Sorta Fits)
Let’s be honest, most of us have at least one bra in the drawer that’s been through everything with us. From job interviews to school drop-offs to late-night snack runs… It’s practically a part of the family. And while it might still kinda fit, it’s probably not doing its job anymore.
But how long should a bra really last?
Here’s the scoop: if you’re wearing a bra regularly (think a few times a week and rotating with others), it’s got a solid 6 to 18-month lifespan. We know that sounds short. But bras are like tires. You can stretch them past the mileage, but eventually, you’re riding on wire.
Not All Bra Lives Are Created Equal
Let’s talk real-life timelines. Because how you wear and care for your bras makes a huge difference.
The Everyday Warrior
Worn daily, washed in the machine, and thrown in the dryer.
Lifespan: 3–6 months
The dryer may be convenient, but it’s brutal on your bras. The heat breaks down elastic and ruins structure fast. Add daily wear, and your bra won’t be around long.
The Loyal Rotator
Rotated with 1–2 other bras, washed in the machine, and laid flat to dry.
Lifespan: 6–9 months
This is a solid middle ground. Air drying preserves the stretch, and giving your bras rest days helps them bounce back literally.
The Gold Standard
Rotated with 2+ bras, hand-washed, laid flat to dry (bonus points for lingerie wash).
Lifespan: 12–18 months
This is bra-care excellence. You’re treating your intimates right and they’ll return the favour with great shape, support, and longevity.
So… When Is It Time to Let Go?
If you’re not sure whether your bra’s time is up, here are some classic signs:
- Your straps are working overtime
You’re adjusting them all day, and even fully tightened, they’re slipping. That elastic isn’t bouncing back like it used to.
- The band is creeping up your back
If your band is climbing, it’s too stretched out to support you. It should sit snug and level, no hiking allowed.
- The cups are… confused
Wrinkled, lumpy, dented, or doing a weird puff thing? That’s a sign the structure’s gone. Your cups should contour, not crunch.
- It’s lost its colour and its charm
When your bra’s looking dull, greyed, or just plain tired, it’s not just about looks, fabric breakdown usually follows.
- Your body has changed, but your bra hasn’t
Weight shifts, pregnancy, nursing, hormones, our bodies evolve. Your bra should, too. A great fit today might not be the same story a year from now.
The Bottom Line?
A good bra is an investment in comfort and confidence, but it’s not meant to last forever. Knowing when to part ways helps you avoid the aches, the awkward fits, and the drawer full of “eh, it’s fine” options.
When you’re ready for a refresh, we’re here for the fitting, the styles, and the support (in every sense of the word). Let’s get you back into bras that lift you, not just your boobs.